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Before you can determine your target market, you first much decide what your niche will be and if your going to like being a leader in that field.
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QUESTIONS TO FIND YOUR TARGET AUDIENCE WORKSHEET
When I first started in the internet marketing field, I was unsure of what I was supposed to do. I really didn’t think I had anything to share, even though I had built multiple businesses at home offline, some making over a million dollars.
I felt like a newb, stumbling from one new Idea to another one. Then someone told me to teach what you know. ha!
I know a lot of things!
Pick A Niche You Love
When you start your online business you need to be a leader in your field or niche. Stake a claim to your niche topic and become a teacher as well as a learner of your chosen topic.
For me it finally clicked when I stopped chasing the amazon affiliate sights that promoted home decor items.
I really hate to decorate so why was I trying to make a whole site on home decor?
Find that one thing that you love doing and build your site around that. For me it was my homestead site.
I could really relate to the topics because I was living the life myself. My only problem was I didn’t understand about keywords, so the whole site needs to be worked.
But that’s another story for another day.
Guess What? You Don’t Have To Be An Expert!
Are you a new marketer? Are you shy when it comes to positioning yourself as a leader of your niche?
Do you feel unqualified, or too “new” to sit there and take claim to a niche topic?
But nobody is going to be inspecting your background – what they want is someone who jumps into the conversation and leads them along the way, helping them learn from the mistakes you’ve made to make their journey much quicker and less painful.
That’s what we all want really, a faster way to get to the top with the least amount of mistakes.
Now To Find Your Target Market
Be bold with positioning yourself in your niche. You’ll increase your list and your sales. One way to do that is to know your target audience and to hang out with them.
Social networking gives you the perfect opportunity – and blogs and forums are also great to get to know those who would become your customers.
As you make yourself known on the sites where you dominate the conversation, you’ll become the go to person that people turn to for help in their own niches and will see you as a top expert in the field.
Answer their questions, find solutions to their problems and help them in any way you can. Show up to serve. This process takes time and effort, but that’s why some marketers are more successful than others.
They take the time to make themselves known and have a passion for what they do. It’s not enough just to want to make money – you have to love what you do. There are some specific ways that you can make yourself the go to person in your niche.
Give more than others. See what the other go to marketers are doing and out-deliver them. Give your target audience more value and product and provide it faster than others.
Deliver quality. Make it different and make it accurate. Also, deliver on time. Find a topic or give it a twist that hasn’t been done before and watch your customers (and non-current customers) flock to your product.
Learn the process. If you take the time to learn how to navigate the process to success, you can add coaching or teaching to your list of experiences. This can provide a money-making side business that will not only make extra income, but will further establish you in your niche.
Mix and match. Learn how to mix and match your products and combine them as one to sell as a stand-alone. Or, divide a stand-alone product into several products such as short reports for those consumers who would rather dip a toe in with you than jump all in and trust you with a bigger purchase.
Vary your delivery methods. For example, if you’ve been concentrating on written content, try videos or podcasts to see how it flies with your audience. Interviews with other marketers also work very well.
Promoting others can improve your standing in the niche by offering more, but with you still profiting.
Becoming the go to person in your niche should be part of your marketing strategies, but realize that it takes awhile to build up your reputation so that others take notice and begin to turn to you for information and guidance.
Just keep at it and you’ll eventually begin to profit in a big way.
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